Graphics are an integral part of print journalism. If done correctly, they can tell a story in a short amount of space and are a guaranteed method to attract readership. But what counts as a graphic? By definition, a graphic includes art to visually explain or support a story. But does that mean a piece of clip art with a text box counts? Here's a quick guide to what makes and breaks a graphic.
WHAT ISN'T A GRAPHIC
Contrary to popular belief, the following items are not considered graphics and can easily be done by a designer.
Text boxes: If-you-go boxes, meeting listings, and summarized lists fall into this category.
Schedules: Includes all sport schedules, community or school events, civic or board meetings and calendar items.
Tab charts: This is a gray area, but is usually something a designer can do. This can include medical charts, random money comparisons or community and legislative issues. Remember, if it doesn't show a trend, it's probably a tab chart.
WHAT IS A GRAPHIC
Maps and charts are a graphic artist's bread and butter, but diagrams are the meat and potatoes.
Timelines: These should illustrate time's affect on a story. This is different from a chronology, which is a random series of events. Timelines can explain a major event through key dates that lead up to that incident. For example, a major criminal case sends a man to prison. A timeline will showcase the history of crimes he has committed over the past 10 years. Use art only when it relates to a date, and remember to keep one piece as the dominant art.
Maps: Is the location key to the story? Which side of the intersection is the building? It is important to have the map be relevant. You shouldn't locate everything. Question the need for the map and be consistent and concise.
Charts: Is there a trend in years or amounts? Does the money show an increase or decrease over time? Is the money proportioned within a lot of groups? Make sure your numbers add up correctly and are relative to each other.
Diagrams: Can the story be better explained visually? For example, when a major athlete sprains his knee, a graphic can show where a crucial ligament is located. Or a new building is going up and has a lot of features that can be shown. Just remember to keep your text short and let your art tell the story.
